To bring this clean air solution to the streets, we collaborated with JCDecaux and The Body Shop, who are both leaders in innovation and sustainability, in their own fields.
JCDecaux is the world leader in out of home outdoor advertising. If you live in a city or have travelled to a city, chances are you’ve seen their bus shelters or billboards. They maintain a serious focus on environmental sustainability – read about their environmental priorities here.
The Body Shop, a global cosmetics brand, prides themselves on creating products that enrich rather than exploit the environment and health of customers – read more about their commitment here.
The collaborative campaign came together to provide clean air to Londoners and raise awareness around the social and environmental dangers of air pollution, as part of The Body Shop’s Anti-Pollution Revolution campaign.
The result was the installation of Airlabs air cleaning units inside of JCDecaux billboards in 3 central London bus shelters.
The campaign provided clean air in key air pollution hotspots, near Oxford street, a London location that regularly exceeds the threshold for safe air quality. Curious about the current pollution level on Oxford Street right now? Check it out here.
This successful collaboration was the start of a great movement, providing clean air in polluted urban spaces. Airlabs looks forward to expanding upon this campaign in the future, implementing our technology in cities around the world and reducing pollution exposure for people.